Hola! I'm Carlos.
I'm a creative strategist based in London, specialising in consumer packaged goods and tech-related ventures. I help to build remarkable brands and revitalise existing ones to break into new markets, reposition, gain relevance, maintain relevance, attract new audiences, shine and keep business growing (by up to x7!). My current client work reaches over 55 countries.
I have over two decades of experience in the creative industries, with a focus on creative direction, strategic direction, art direction, design, and copywriting. In addition, I've led various profit-driven and social impact initiatives.
A project I'm particularly passionate about is Chispafest, a platform that empowers the creative community in Nicaragua and Latin America. Since founding Chispa in 2016, we've organised over 70 talks and workshops for more than 5,000 participants.
I hold a Master's degree in Strategic and Creative Direction for Communications and Advertising from IED Barcelona.
I'm originally from Nicaragua, dad to two 'Swissaraguan' girls, a rookie marathoner and a semi-frequent gym goer, working from Brixton in South London.
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