Joya de Nicaragua is the first cigar to be manufactured in Nicaragua. This is a series of ads for the "Spirit of Nicaragua" campaign, after a brand update by love.will.spark.
These scenes mix the picturesque nicaraguan lifestyle and portray the experience of enjoying a Joya de NIcaragua cigar.
My work consisted in envisioning and writing the script for each scene, scouting and production, as well as design and copywriting.
Photos by Otto Mejía