Miss Nicaragua is the most important and recognized beauty pageant in the country. The winning beauty queen represents Nicaragua at the Miss Universe pageant every year. It's been operated by Silhuetas, S.A. for more than 12 years.
I created this new logo based on the new crown design. The jewel was brand new, and the organization felt they needed to refresh their brand aswell. Good call! It was presented as a silhouette, sitting on top of the name, which forms a pyramid shape.
The color blue was chosen out of the nicaraguan flag, which represents our sky and water surroundings. Golden (alike) was chosen instead of silver (gray), for it's association to a royal crown.
Adriana Dorn, Miss Nicaragua 2011. The first to wear the new logo on the band.